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Lightship Capital Enters Global Hijab Market With Investment in Haute Hijab

Updated: Aug 27, 2021

Cincinnati, OH, September 21, 2020 – Lightship Capital is excited to announce investment into Haute Hijab, a rising e-commerce star amplifying the modest fashion market.

Haute Hijab is the global hijab lifestyle brand reinventing the modest fashion landscape. Their approach to elevating the hijab experience with innovative designs that are as beautiful as they are comfortable, is accompanied by best-in-class customer service and a platform to celebrate and support the hijab wearing community.

“There are 1.8 billion Muslims in the world with no single, global hijab brand to represent them.” reports Melanie Elturk, Haute Hijab Founder & CEO “It's important more women who choose to wear hijab have access to our brand in order to have options that make them truly feel comfortable and confident every time they step out the door in hijab. Working with Lightship Capital to grow this business is honestly the best case scenario for us. Just as Lightship Capital is focused on investing in minority founders, we're focused on creating wealth for minority communities-- so it was the perfect union of VC's and founders and we couldn't be more excited to be working together.”

By the year 2030, it is estimated that one-quarter of the world’s women will be Muslim. Of these women, many will require the volume and variety to support up to three different hijab looks, per day.

Muslim women and their fashion currently have unprecedented visibility in American consumer culture, and while retail giants like H&M and legacy luxury brands like Dolce & Gabbana expand their lines to include limited hijab offerings in recognition of the opportunity, Haute Hijab focusses exclusively on this market, grossing millions in 2019 alone-- and establishing Melanie as one of the most visible Muslim fashion influencers and thought leaders in the space. The Company connects with its vibrant and loyal customers on an instinctual, personal level, resulting in significant reorder rates and over 600K week-on-week followers across its social media platforms.

“We are so excited to welcome this incredible brand into our portfolio as the first, and the best hijab brand created by and for Muslim women” adds Alexis Alston, Senior Associate at Lightship Capital. “The opportunity in this space is significant, and we consider Melanie an absolute visionary. We're honored to be a part of this journey.”

About Lightship Capital

Lightship Capital invests in underrepresented entrepreneurs across the Midwest, with a dynamic approach to portfolio building that includes finding & funding the most remarkable, yet overlooked opportunities in venture. They work with companies led by BIPOC, LBGTQ+, Women & people with disabilities who operate in the CPG, E-Commerce, Sustainability, Artificial Intelligence, and HealthTech spaces. To learn more about Lightship Capital, visit

About Haute Hijab

Founded in 2010 by Melanie Elturk, a hijab-wearing woman and civil rights attorney from Detroit, MI and her partner Ahmed Zedan, Haute Hijab is reinventing the modest fashion landscape by elevating the hijab experience with innovative designs that are as beautiful as they are comfortable, best-in-class customer service, and a platform to celebrate and support the community. Learn more at Haute

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